Last updated: June 2026
EquestrianTherapy.com (“we,” “us,” or “our”) is an independent online directory of equine-assisted therapy programs across the United States and Canada. This policy explains what information we collect when you use our website, how we use it, and the choices you have. We’ve written it in plain language; if anything is unclear, please contact us.
Who We Are
We operate a directory and a library of educational guides about equine-assisted therapy. We are not a healthcare provider, and we do not run any of the centers listed on our site. This policy covers the EquestrianTherapy.com website only — not the practices of the therapy centers we list or any other website we link to.
Information We Collect
We collect information in a few ways:
Information you give us. When you fill out a form on our site — to contact us, list a program, or claim a listing — we collect the details you submit, such as your name, email address, phone number, the name and contact details of a center, and any message you include. We use Gravity Forms to handle these submissions.
Directory listing information. Our directory contains information about equine-assisted therapy centers, including business names, locations, and contact details. Most of this is publicly available business information, not personal information about private individuals.
Information collected automatically. Like most websites, we automatically collect some technical information when you visit, such as your IP address, browser type, device information, the pages you view, and how you arrived at our site. This is collected through log files and analytics tools and is used to understand how the site is used.
Approximate location. If you use our Near You feature and allow location access, your browser shares your approximate location so we can show nearby centers. We use this only to sort results by distance; we don’t store it.
How We Use Your Information
We use the information we collect to:
- respond to your messages and form submissions;
- review and process listing submissions and claims, and contact you about them;
- operate, maintain, and improve the website and directory;
- understand how visitors use the site so we can make it better;
- show relevant listings, including sorting by location when you ask; and
- display advertising that helps support the site.
Analytics and Advertising
We use Google Analytics (through Google Site Kit) to understand how people use our site — which pages are popular, how visitors navigate, and similar trends. Google Analytics uses cookies and may collect information such as your IP address and browsing behavior. You can learn more in Google’s Privacy Policy.
We also display advertising through Google AdSense. Google and its partners may use cookies to serve ads based on your visits to this and other websites. You can review and control how Google uses your data for ads, and opt out of personalized advertising, through Google’s Ads Settings. For more about advertising cookies generally, see aboutads.info/choices.
Cookies
Cookies are small files stored on your device that help websites function and remember preferences. We and our analytics and advertising partners use cookies to keep the site working properly, understand usage, and display ads. You can control or disable cookies through your browser settings, though some parts of the site may not work as well if you do. Most browsers explain how to manage cookies in their help or settings pages.
How We Share Information
We do not sell your personal information. We share information only in these limited situations:
- Service providers that help us run the site — such as our hosting provider, form software, and analytics and advertising partners — who handle data on our behalf.
- When you submit a listing or claim, the relevant business details may be published in our public directory.
- If required by law, or to protect the rights, safety, or property of our visitors, the public, or us.
Your Choices and Rights
You have choices about your information:
- You can ask us what personal information we hold about you, ask us to correct it, or ask us to delete it, by contacting us.
- You can control cookies and advertising through your browser settings and the ad-settings links above.
- If you submitted or claimed a listing and want it changed or removed, just let us know.
Depending on where you live in the United States or Canada, you may have additional rights under local privacy laws. We honor reasonable requests to access, correct, or delete personal information regardless of where you live.
Children’s Privacy
Our website is intended for adults — typically parents, caregivers, and professionals researching equine-assisted therapy. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.
Data Security and Retention
We take reasonable steps to protect the information we collect, but no method of transmission or storage is completely secure. We keep form submissions and listing information for as long as needed to operate the directory and respond to inquiries, and we remove information when it is no longer needed or upon a valid request.
Links to Other Sites
Our site links to therapy centers’ websites and other third-party resources. We are not responsible for the privacy practices or content of those sites, and we encourage you to read their privacy policies. Always confirm a center’s details directly with the center.
Changes to This Policy
We may update this policy from time to time. When we do, we’ll revise the “Last updated” date at the top. Significant changes will be reflected on this page.
Contact Us
If you have questions about this privacy policy or how we handle your information, please contact us.